3X Traffic in 10 Months:
Zukerman Law's Online Strategy
Discover how "Zukerman Law" achieved a remarkable 310% increase in traffic within just ten months through strategic content marketing, SEO, and user-focused website maintenance.

Project Overview
Challenges
Zukerman Law faced several issues:
- Insufficient traffic from Google.
- Lack of targeted content for SEO.
- Ineffective presence on social media platforms.
- Multiple technical issues, including slow site speed and broken links.
Goals
The primary objectives were:
- Mastering Local Keywords for Family Law and Related Areas.
- Getting Keyword Presence in White Rock, Surrey & Langley.
Strategy
Our multifaceted SEO strategy was focused on:
- Conduct keyword research and develop valuable EEAT-compliant content.
- Implement on-page, technical, and off-page SEO strategies.
- Boost local SEO through Google My Business (GMB) optimization.
- Optimize website design to improve speed and user experience.
What you Get With Marketing Planet Services?

Content and Landing Page
190 pages of optimized, high-quality content were created, focusing on targeted keywords to enhance visibility and engagement.

On Page SEO
We optimized meta descriptions and title tags, fixed broken links, improved internal linking, and implemented a content calendar to enhance site structure and ensure consistent publication of engaging content.

Off Page SEO
Our off-page SEO efforts focused on building high-quality backlinks through strategic link-building campaigns and we expanded Zukerman Law’s presence on platforms like Medium, Quora, and Pinterest to boost authority and trust.

Technical
We optimized the XML sitemap, robots.txt, and Core Web Vitals, ensuring faster site speed, better mobile responsiveness, and enhanced search rankings. These technical improvements provided a solid foundation for both user experience and SEO performance.
Google My Business Traffic Growth!
Enhanced visibility and local engagement through active management of Google My Business. Improved interactions with potential patients and increased local traffic.

Organic Traffic Growth!
Achievements
The results of this project were nothing short of extraordinary. Within Ten months, Zukerman Law experienced a 310% increase in organic traffic. Their Google rankings improved significantly for key targeted keywords, local traffic surged, and user engagement on the website and social media platforms reached new heights
Organic Traffic Growth!
The website’s organic traffic experienced impressive growth, surging by 310%, while keywords increased by an outstanding 276%. Marketing Planet successfully achieved its SEO and marketing objectives, delivering remarkable results.
310%
Increase in organic traffic
276%
Increase in total organic keyword rankings
195%
Increase in referring domains

UI/UX Design
Enhancements to the website’s UI/UX design played a pivotal role in creating a seamless and enjoyable browsing experience. By optimizing the layout and simplifying navigation, we reduced bounce rates and encouraged users to spend more time exploring the website. This not only improved user satisfaction but also increased conversion rates.

CTA
Strategically placed call-to-action buttons were added throughout the website to guide visitors toward booking appointments or contacting Zukerman Law. These CTAs were designed to be visually appealing and intuitively placed, ensuring a higher rate of conversions.

Services
Zukerman Law’s project involved a full suite of digital marketing services, including comprehensive SEO (on-page, off-page, and technical), high-quality content creation, website design and UI/UX improvement, and Google My Business management. Each service was tailored to meet the clinic’s specific needs and achieve its business goals.

Blog Images
Professional and engaging visuals were added to blog posts to complement the content and improve readability. These images enhanced the overall aesthetic appeal of the website and encouraged users to stay engaged with the content.
Website Maintenance
The website’s performance was significantly enhanced through a meticulous maintenance process that prioritized speed optimization and content updates. By implementing advanced caching techniques and refining backend systems, we achieved a substantial improvement in page load times, ensuring a faster and more seamless user experience.
In addition to boosting speed, previous sections were carefully updated to include improved text and high-quality visuals. These enhancements not only modernized the website’s appearance but also ensured content remained engaging and relevant to the target audience.
Our focus on user experience resulted in a smoother and more intuitive journey for visitors. By refining navigation pathways and optimizing the design for better usability, we were able to improve conversion rates and user engagement, creating a more satisfying interaction for every visitor.
Before

After

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