Mintlist SEO Case Study

In the fast-paced landscape of e-commerce, MintList has positioned itself as a leading online vehicle marketplace in Canada.

Our goal was to refine MintList’s online visibility in order to highlight the platform’s key strengths of accessibility, selection, and trust for vehicle consumers and sellers across Canada. By optimizing the website, we sought to accentuate the ease, options, and reassurance that MintList provides for both buyers looking for their next car and vendors reaching motivated customers countrywide.

By optimizing for relevance and engagement, we sought to attract more visitors, improve SERP positioning, and boost interactions

Mintlist Plan


Even though MintList offered an innovative service, it was up against some significant challenges:

  • It was not as easy to find Mintlist on search engines compared to bigger, well-known competitors.
  • Specific keywords commonly searched for in the Auto buying and selling industry were not utilized.
  • The website’s content needed more work to really grab and keep users’ attention.
  • The technical side of the website had to be improved so that search engines could find and list it better.


We set out with clear objectives to supercharge MintList’s SEO results:

  • Increase the number of visitors coming from organic searches by over 500% between four to five months.
  • Get into the top 10 search results for important keywords related to vehicle auctions and sales.
  • Our strategy included boosting our presence in different SEO areas, like local SEO, appearing in the ‘People Also Ask’ sections, and showing up in Google Discover to make sure Mintlist is seen everywhere online.


Our approach to boosting MintList’s SEO was comprehensive and adaptable, focusing on several key areas:

  • Keyword Research and Authority
  • On-Page Optimization
  • Content Strategy
  • Technical SEO
  • Local SEO Enhancement
  • Link Building


Our execution strategy was meticulously organized and carried out with precision. This systematic rollout involved the following steps:

We used data-driven strategies to significantly improve Mintlist’s presence in Google Discover, making sure our content matched what users were interested in.

We focused on increasing both the volume and quality of organic keywords, which led to a wider audience and better positions in search results.

We took advantage of the growing importance of ‘People Also Ask’ (PAA) sections by tailoring our content to question-based searches, helping us stand out in search engine results pages (SERPs).

Our effort to increase organic traffic involved a thorough plan, enhancing both the quality and reach of the website’s content.

A focused effort in the Search Console played a key role in achieving an increase of over a thousand percent in clicks and views, showing our dedication to being seen and engaging users.

 Results of Mintlist Seo

organic search:

At Marketing Planet, we’re thrilled to display the significant boost in search traffic for Mintlist, clearly illustrated in this Search Console graph.

Our focused SEO tactics have led to outstanding outcomes, marked by a huge rise in both clicks and views. This impressive growth stands as proof of our effective optimization and keyword targeting strategies, greatly expanding Mintlist’s presence on the web.

We’re excited to share this graphical representation of our SEO expertise and the impactful results achieved during our time working with them.


As part of our ongoing effort to deliver impactful SEO results, Marketing Planet has reached a significant achievement in boosting organic traffic for our client, Mintlist.

This SEMrush graph shows a strong upward trend in organic traffic, a clear outcome of our strategic optimizations and content marketing initiatives. By concentrating on high-quality, relevant content and effective keyword targeting, we’ve significantly increased the natural flow of visitors to Mintlist’s website.

This consistent rise in organic traffic highlights our capability not only to reach but surpass our digital marketing goals. Here, we present a graph that visually demonstrates the increase in organic traffic we’ve accomplished through our collaboration.

Organic Keywords:

During our partnership with Mintlist, there’s been a notable increase in the number of their keywords reaching the top 10 in search results, showing how well our all-around SEO strategy is working.

The graph we’re sharing shows consistent progress in keyword rankings, highlighting our commitment to boosting Mintlist’s online presence and relevance in searches. Below is a before-and-after comparison that visually captures the SEO progress we’ve achieved in this project.

People Also Ask:

Working with Mintlist, we’ve done more than just boost their keywords into the top 10 search results; we’ve also greatly increased their presence in search engine result page (SERP) features.

The following attached visual shows the result of months of strategic SEO work, leading to a significant increase in visibility within features like ‘People Also Ask’ and ‘Knowledge Panel.’ These improvements have strengthened Mintlist’s online presence, clearly showing the success of our customized SEO approaches.

Below is a visual that captures the development of Mintlist’s SEO performance, comparing before and after our effort.


At Marketing Planet, our latest SEO efforts have successfully broadened Mintlist’s presence in Google Discover, achieving a new highlight in our digital marketing journey. The enclosed graph shows a significant rise in visibility on Google’s Discover platform, proving that our strategic content optimizations are boosting search rankings and improving Mintlist’s profile in content recommendation systems. This progress in Discover visibility is strong evidence of our client’s expanding digital influence and the effectiveness of our comprehensive approach to online marketing. Here’s a graph that illustrates Mintlist’s performance on Google Discover before and after our focused SEO work.


The implementation of search engine optimization strategies has turned out to be a vital pillar of MintList’s overall business approach, making a substantial impact on Mintlist’s perception and standing within the marketplace while also rapidly growing our user base. This SEO campaign has laid the digital framework and foundation to position MintList for enduring success and establish the company as a leading force in Canada’s retail car sales industry.

By optimizing MintList’s web presence and online content for search engines like Google, the SEO efforts have greatly improved discoverability and built significant web traffic. This has led to better brand awareness and credibility for MintList as an automotive sales platform. On the other hand, by targeting relevant search terms and attracting consumers who are more inclined to purchase vehicles, the increase in site visitors and users is directly supporting business growth and cementing MintList’s foothold in the market. Overall, the returns produced by search engine optimization have set up MintList to thrive at the forefront of online car sales nationwide. Our SEO advancements have facilitated the digital capabilities for long-term dominance.

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Alex RezaeiAlex Rezaei
23:09 07 Mar 24
As the owner of Greenpath Contracting, I've experienced first-hand the exceptional service provided by Marketing Planet. Sam and his team has not only transformed our website with outstanding design, content, and graphics but also significantly increased our traffic and lead generation in just a few months. Their expertise and dedication have surpassed our expectations, making a noticeable difference in our business. I highly recommend Marketing Planet to anyone looking to enhance their digital marketing outcomes.
mehrsa raeiszadehmehrsa raeiszadeh
19:29 26 Jan 24
Working with Sam and the Marketing Planet team has been a transformative experience for MINTLIST. With an ambitious budget of over $25K dedicated to SEO, Google Ads, and Social media Ads, their expertise not only met but exceeded our expectations. The strategic insights and tailored approach significantly boosted our organic traffic and maximized our ad spend efficiency. Sam's commitment to transparency and proactive communication made this partnership not only productive but also incredibly valuable. I wholeheartedly recommend Marketing Planet to anyone looking to make a substantial impact in their online marketing endeavors.
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