4X Traffic in 9 Months:
Enhance Dental's Online Strategy
Discover how to "Enhance Dental" achieved a remarkable 457% increase in traffic within just nine months through strategic content marketing, SEO, and a user-focused website redesign.
Project Overview
Challenges
Enhance Dental Centre faced several issues:
- Low-quality content ranking in search results.
- Technical issues, including broken links and slow site speed.
- Low trust and authority among competitors.
Goals
The primary objectives were:
- Increase visibility in Google search results.
- Enhance user experience and reduce bounce rates.
- Boost engagement across social media platforms.
Strategy
Our SEO strategy was multifaceted and dynamic, focusing on:
- Focused on E-E-A-T principles.
- Comprehensive keyword research and competitive analysis.
- High-quality content creation paired with effective on-page, off-page, and technical SEO improvements.
What you Get With Marketing Planet Services?
Content and Landing Page
125 pages of optimized, high-quality content were created, focusing on targeted keywords to enhance visibility and engagement.
On Page SEO
We optimized meta descriptions and title tags, fixed broken links, improved internal linking, and implemented a content calendar to enhance site structure and ensure consistent publication of engaging content.
Off Page SEO
Our off-page SEO efforts focused on building high-quality backlinks through strategic link-building campaigns and we expanded Enhance Dental’s presence on platforms like Medium, Quora, and Pinterest to boost authority and trust.
Technical
We optimized the XML sitemap, robots.txt, and Core Web Vitals, ensuring faster site speed, better mobile responsiveness, and enhanced search rankings. These technical improvements provided a solid foundation for both user experience and SEO performance.
Google My Business Traffic Growth!
Enhanced visibility and local engagement through active management of Google My Business. Improved interactions with potential patients and increased local traffic.
Unprecedented Achievements: The Story of Organic Traffic Growth
Achievements
We successfully helped the client rank for high-value industry keywords, which led to a significant increase in website traffic and lead generation. Here is a highlight of our achievement in the second half of 2024.
- Organic clicks increased by 122% over the last six months (June 24, 2024, to December 19, 2024).
- Organic impressions saw an impressive 160% growth during the same period.
- Leads increased by 250%
Organic Traffic Growth!
The results of this project were nothing short of extraordinary. Within nine months, Enhance Dental experienced a 457% increase in organic traffic. Their Google rankings improved significantly for key targeted keywords, local traffic surged, and user engagement on the website and social media platforms reached new heights.
410%
Increase in organic traffic
91%
Increase in total organic keyword rankings
119%
Increase in referring domains
Web Design
The website’s architecture was carefully redesigned to tackle existing technical issues, including broken links and poor navigation structures. By addressing these challenges, we ensured the site not only met SEO best practices but also provided a solid foundation for enhanced performance in search engine rankings.
In addition to technical fixes, the redesign placed a strong emphasis on user experience. The new architecture was structured to provide an intuitive and seamless journey for visitors. Key information was made more accessible, and navigation paths were simplified, allowing users to find what they needed quickly and without frustration.
This new design focused on creating a seamless and user-friendly experience. Visitors could now navigate the site effortlessly, with intuitive structures that guided them to essential information, making their interactions with the website smoother and more engaging.
UI/UX Design
Enhancements to the website’s UI/UX design played a pivotal role in creating a seamless and enjoyable browsing experience. By optimizing the layout and simplifying navigation, we reduced bounce rates and encouraged users to spend more time exploring the website. This not only improved user satisfaction but also increased conversion rates.
CTA
Strategically placed call-to-action buttons were added throughout the website to guide visitors toward booking appointments or contacting Enhance Dental. These CTAs were designed to be visually appealing and intuitively placed, ensuring a higher rate of conversions.
Services
Enhance Dental’s project involved a full suite of digital marketing services, including comprehensive SEO (on-page, off-page, and technical), high-quality content creation, website design and UI/UX improvement, and Google My Business management. Each service was tailored to meet the clinic’s specific needs and achieve its business goals.
Blog Images
Professional and engaging visuals were added to blog posts to complement the content and improve readability. These images enhanced the overall aesthetic appeal of the website and encouraged users to stay engaged with the content.
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