Search Engine Optimization – SEO

Welcome to Marketing Planet’s SEO page. where we help businesses improve their online visibility and drive targeted traffic to their website. At Marketing Planet, we specialize in providing comprehensive SEO services that are designed to improve your website’s search engine rankings and increase your online visibility. Our team of experienced SEO experts uses the latest tools, techniques, and strategies to help you achieve your online goals.

What Is SEO?

SEO, or search engine optimization, is the process of optimizing your website’s content and structure to improve its visibility in search engine results pages (SERPs). The goal of SEO is to improve your website’s search engine rankings for specific keywords and phrases that are relevant to your business, products, or services.

Why Is SEO Important?

  • SEO, or search engine optimization, is the process of optimizing your website’s content and structure to improve its visibility in search engine results pages (SERPs). The goal of SEO is to improve your website’s search engine rankings for specific keywords and phrases that are relevant to your business, products, or services.
  • SEO is essential for any business that wants to establish a strong online presence and reach its target audience effectively. With the majority of online experiences starting with a search engine, it is crucial to optimize your website’s content and structure to appear at the top of search engine results pages.
  • At Marketing Planet, we understand the importance of SEO for your business and offer a wide range of services that can help you achieve your online goals, including:

What you Get With Marketing Planet

Initial Contact and Auditing
  • Audit Existing Infrastructure and Performance – The Marketing Planet team thoroughly audits your current infrastructure and SEO performance.
  • Communicate Findings – We clearly communicate the audit results, highlighting the current state and areas needing improvement.
1
Onboarding
  • Onboarding Call – We conduct an onboarding call to understand your ideal customer profile (ICP) and their search behavior throughout different buying cycle stages (top of funnel, middle of funnel, bottom of funnel).
  • Gather Information – Collect detailed information about your Marketing assets and infrastructure related to SEO.
2
Planning and Initial Setup (First 30 Days)
  • Develop a Plan – We use the collected information to create a comprehensive plan.
  • Enhance Existing Infrastructure – Improve the current website infrastructure.
  • Keyword Research – Perform extensive keyword research.
  • SEO Fundamentals – Execute essential SEO practices, including ensuring proper site architecture.
3
Execution Phase
  • Content Marketing – Focus on content marketing by creating top-of-funnel content to establish topical authority and drive qualified traffic.
  • Optimize Key Pages – Develop and optimize service pages, targeted landing pages, and main navigation pages.
  • Ongoing Audits – Continuously audit and enhance the performance of existing pages.
4
Off-Page SEO Strategy
  • Citation Audit – Assess the client’s presence on relevant directories and ensure comprehensive citations.
  • Link Building – Identify opportunities for obtaining links from other notable websites.
5
Tracking and Reporting
  • Set Up Analytics Tools – Implement tools to track key performance metrics, including keyword-driven traffic, form submissions, and phone calls attributed to SEO.
  • Integrate with CRM – We tie analytics into the client’s CRM system to monitor revenue directly attributable to SEO.
6
Communication and Review Cadence
  • Regular Updates – We maintain constant communication with clients, providing regular updates on progress and communicating wins as they come. 
  • Monthly Calls – Conduct monthly review calls to discuss work completion reports, performance data, and future plans.
  • Quarterly Reviews – Hold quarterly business review calls with formal presentations summarizing progress and outlining goals for the next 90 days.
7

The Timeline for SEO Success

0-4 Months: Building the Foundations

In the first three months for most SEO campaigns, the focus tends to be laying a strong foundation. This typically involves conducting a thorough audit of the website’s existing infrastructure and SEO performance, followed by comprehensive keyword research. During this period, efforts are also directed toward optimizing the site’s architecture and content for search engines and developing high-quality content to establish topical authority.

5-9 Months: Early Progress

Between four and nine months, early signs of progress often start to emerge. This stage generally includes expanding and optimizing content to drive more traffic and implementing link-building strategies to enhance domain authority. Performance monitoring and adjustments are ongoing to refine the strategy. Many businesses may begin to notice improvements in search engine rankings and an increase in organic traffic during this phase.

9-12 Months: Continued Growth

From nine to twelve months, the benefits of continuous effort often become more noticeable. By this time, consistent content creation and link-building strategies usually start to significantly enhance the site’s authority. This can lead to substantial growth in organic traffic and better search engine rankings. As a result, many businesses may see a positive impact on their lead generation and revenue.

Why Choose Marketing Planet?

Results-Oriented: We focus on delivering measurable results for our clients, helping them to increase their online visibility, drive targeted traffic, and grow their business.

Personalized Service: We work closely with our clients to understand their unique needs and requirements, and tailor our services to meet their specific goals.

Proven Strategies: We use only proven strategies and techniques that are in line with the latest search engine algorithms to help you achieve your online goals.

Experience: Our team of SEO experts has years of experience in the industry and has successfully delivered SEO services to a variety of clients across different sectors.

A FREE SEO AUDIT?

If You Want To Take Your Business To The Next Level And Achieve Online Success, Contact Marketing Planet Today And Let Us Help You Achieve Your Online Goals Through Effective SEO Strategies!

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