Protocol & Event Website Redesign & Management

The Canadian Academy of Protocol & Events is a distinguished institution dedicated to setting new standards in protocol and events management services. With an unwavering commitment to excellence, they bring a wealth of expertise to the forefront, covering a spectrum of essential domains.

Performance

Project Overview

Challenges

Protocol & Event faced several issues:

Outdated website design failing to engage users.
Poor user experience and navigation issues.
Lack of cohesive branding and visual appeal.
Inconsistent content strategy and website structure.
Low website traffic and engagement levels.

Goals

The primary objectives were:

Develop a visually appealing and user-friendly website.
Establish a strong brand identity with luxurious and professional design.
Enhance website functionality and user experience.
Increase website traffic and engagement through improved SEO and content strategy.
Ensure seamless integration with data tracking tools.

Strategy

Our multifaceted strategy was focused on:

Custom WordPress theme with advanced CSS.
Improved UI/UX design for easier navigation.
Enhanced branding with a luxurious design.
Optimized content for better engagement and prestige.
Focus on SEO performance and tracking metrics.

Website Maintenance

We improved the website’s performance by implementing a modern WordPress framework that ensures a faster, smoother, and more responsive user experience. The site’s structure was carefully refined to enhance navigation, making it easier for users to access essential information seamlessly.

To strengthen brand identity, we incorporated a luxury-inspired design, ensuring that the website aligns with the high-end reputation of the academy. Strategic color schemes and typography were selected to enhance the website’s professional appeal.

Additionally, we integrated Google Analytics (GA4) and Search Console to enable precise tracking of visitor behavior, providing valuable insights into website performance. These enhancements contributed to an improved user journey, higher engagement rates, and a more polished online presence for the brand.

UI/UX Design

The goal of the Canadian Academy of Protocol and Event Management website was to present a polished and professional interface, reflecting its focus on luxury and professionalism. Its user interface (UI) is elegantly designed with a clean layout and a muted color palette that exudes sophistication. Navigation is intuitive, with clearly labeled sections for services, training, and consulting, enhancing the user experience (UX). The site effectively combines visual appeal with functionality, offering users a seamless and engaging experience as they explore the offerings of the academy.

A Combination of Stylish and
Special Royal Design

Mr. Abdel Karim Awwad, President & Owner of Protocol & Events, requested that we design a logo that not only stands out but also embodies elements of royalty, similar to the distinctive style of a Bijan brand logo.The Bijan logo is known for its elegance and exclusivity, often characterized by its use of sophisticated script fonts, a rich color palette that typically includes gold or black, and an overall design that exudes luxury and high-end appeal.
The logo often incorporates a distinctive emblem or monogram, which adds a personal touch and reinforces the brand’s identity as a symbol of opulence and bespoke craftsmanship.
In response, our team collaborated closely to develop and integrate all the necessary elements that would highlight these luxurious features in the logo. This involved selecting rich colors, incorporating elegant motifs, and choosing a font that conveys sophistication and exclusivity, ensuring that the final design perfectly represents the client’s vision of opulence and distinction.
For the Protocol and Events logo, our team has incorporated similar elements to align with the luxury and sophistication found in the Bijan brand. We’ve chosen a script font that flows elegantly, evoking a sense of refinement and exclusivity.
The color scheme mirrors the new trendy color, utilizing a deep, luxurious light blue accented with white to convey prestige and high status. Furthermore, the inclusion of a unique emblem that blends classical design elements with modern aesthetics helps to establish a strong brand identity, much like the Bijan logo.
This emblem is not only memorable but also reflects the sophistication and high standards typical of exclusive events and protocol services, ensuring that every detail of the logo communicates luxury and exclusivity.

Get Your FREE Instant Site Audit Report Now!

What Do Clients Say About Us

Take a look at what our clients have to say about our exceptional services.

Sheri Doyle

02:20 05 Mar 25

I had the opportunity to work with Sam on a web project for a financial client. Sam and his team were easy to work with and very responsive.

MEHRNAZ ALAVI

01:13 31 Jan 25

I worked with Saman and his team to improve my website and marketing for my counselling business, and the results exceeded my expectations! Their team was professional, my new website looks great and effectively connects me with clients. Highly recommend!

Hyebin.Aspyn. Park

18:02 25 Oct 24

I really appreciated the friendly consultation!

Erika Ugarte

23:33 14 Sep 24

Marketing Planet Agency did an outstanding job redesigning our website! Their attention to detail and creativity exceeded our expectations. They took the time to understand our brand and delivered a site that is not only visually stunning but also highly functional and user-friendly. The whole process was smooth, and their team was responsive and professional throughout. We’ve received so many compliments on the new design and noticed an immediate improvement in site traffic and engagement. Highly recommend them for top-notch web design services.

Masoud M

20:39 14 Sep 24

These guys are super professional and knowledgeable about actual SEO process. They make reasonable promises and usually over deliver. Highly recommended.

Natalia Ramos

16:24 14 Sep 24

I had an exceptional experience working with Marketing Planet Agency! Their team truly understands the intricacies of digital marketing and provided us with personalized strategies that delivered fantastic results. From SEO to content marketing, they were hands-on and transparent every step of the way. Our online presence has significantly improved, and we've seen a noticeable increase in leads and customer engagement. Highly recommend them for anyone looking to elevate their marketing efforts!

LOOLOOBOX

05:58 14 Sep 24

I have been working with Marketing Planet, and they consistently impress with their creativity and expertise. I'm excited to continue collaborating with them for the launch of my other company, MateMachine, and look forward to building a long-term working relationship with their team. Special mention to Saman Saadat, who is a pleasure and fun to work with.

Kia Jelveh

21:16 13 Sep 24

Amazing team of experts. Very professional providing high quality service. It's a pleasure to work with them on many projects and looking forward to many more.

Alex Rezaei

23:09 07 Mar 24

As the owner of Greenpath Contracting, I've experienced first-hand the exceptional service provided by Marketing Planet. Sam and his team has not only transformed our website with outstanding design, content, and graphics but also significantly increased our traffic and lead generation in just a few months. Their expertise and dedication have surpassed our expectations, making a noticeable difference in our business. I highly recommend Marketing Planet to anyone looking to enhance their digital marketing outcomes.

mehrsa raeiszadeh

19:29 26 Jan 24

Working with Sam and the Marketing Planet team has been a transformative experience for MINTLIST. With an ambitious budget of over $25K dedicated to SEO, Google Ads, and Social media Ads, their expertise not only met but exceeded our expectations. The strategic insights and tailored approach significantly boosted our organic traffic and maximized our ad spend efficiency. Sam's commitment to transparency and proactive communication made this partnership not only productive but also incredibly valuable. I wholeheartedly recommend Marketing Planet to anyone looking to make a substantial impact in their online marketing endeavors.

Meetra Eskandarpour

00:27 16 Dec 23

My company has received exceptional service from the team at Marketing Planet. They truly care about the work they produce for their clients. They are skilled, reliable and are great communicators. I highly recommend them for all your marketing needs!

lida Adib

12:50 14 Dec 23

I highly recommend this company for their outstanding result , great service, and client focus .

BrianJesselBMW

22:32 12 Dec 23

Exceptional digital marketing consultation from Marketing Planet Agency! Their team, especially Sam, demonstrated remarkable dedication and patience in analyzing and resolving our digital challenges. We're thoroughly impressed with their expertise and commitment to delivering top-notch solutions. Highly recommend their services.

Sepehr Sh

22:54 11 Dec 23

I cannot say enough positive things about Marketing Planet Agency! Their expertise and dedication to helping businesses grow are truly unparalleled.Saman, in particular, has been a game-changer for our company. His wealth of experience and knowledge in the field of marketing is nothing short of remarkable. From the moment he joined our team, we saw a significant boost in our marketing efforts. He not only understands the intricacies of our industry but also has a knack for staying ahead of the curve with the latest trends and strategies.Saman's contributions have added immeasurable value to our company. He has a unique ability to analyze data, identify opportunities, and execute marketing campaigns that deliver exceptional results. Our brand visibility has skyrocketed, our customer engagement has reached new heights, and our ROI has never been better.Moreover, the entire team at Marketing Planet Agency is outstanding. They are responsive, creative, and always willing to go the extra mile to ensure our success. Working with them has been a pleasure from day one.If you're looking for a marketing agency that truly understands your business and can drive tangible results, look no further than Marketing Planet Agency. And if you're fortunate enough to have Saman on your team, you're in for a transformational journey. We can't thank them enough for the incredible work they've done for us. Five stars all the way!

Sahar BMD

09:28 11 Dec 23

We were impressed with the quality of their work , their people stand out as very focused on satisfying their customers and clients.

Moe Eskandarpour

21:14 09 Dec 23

As a satisfied customer and CEO of Canguard MIC, Marketing Planet Agency has been a game-changer for our business. Their innovative strategies and deep understanding of market trends have significantly boosted our brand visibility and customer engagement. The team's professionalism, creativity, and personalized approach make them stand out in the industry. They not only met our expectations but exceeded them, delivering measurable results that have had a real impact on our bottom line. We highly recommend Marketing Planet Agency to any business looking to elevate their marketing to the next level."

Shervino T

17:45 01 Dec 23

We have worked with Sam and his team on several marketing project. Sam is passionate and will deliver. This has truly been a great investment and the return on this investment has been great. thanks !