At Marketing Planet, we aimed to deliver great results for our client while working within a limited budget. We started by guiding them through creating a detailed briefing document that outlined their marketing goals, key performance indicators (KPIs), and target audience. To ensure we understood their needs fully, we also asked technical questions about their marketing strategies, which helped us fine-tune their content and keyword research.
Objectives
SEO Challenges & Campaign
Challenges
The client’s previous SEO agency used a lot of irrelevant keywords and AI-generated articles without following the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) or Y-M-Y-L (Your Money or Your Life) guidelines. When Google’s March 2024 algorithm update hit, their traffic took a huge dip. They were down to just five leads a month and needed help increasing both traffic and lead conversion.
The Campaign
Our first step was to improve the website’s user experience (UI/UX) and produce relevant content to keep visitors engaged. This, alongside other essential SEO techniques—on-page, off-page, and technical—helped improve the site's overall performance.
What you Get With Marketing Planet SEO Services
Achievements
We successfully helped the client rank for high-value industry keywords, which led to a significant increase in website traffic and lead generation. Here is a highlight of our achievement in the third quarter of 2024.
- Overall organic clicks increased by 103 Percent in the last quarter. July 1st,2024 to September 30th, 2024.
- Organic Impression Increased by 160%
- Leads increased by 89%
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