Whether you’re a general contractor, a subcontractor, or a specialty tradesman, potential clients need to find you online before they can hire you. That’s where SEO (Search Engine Optimization) comes into play.
At Marketing Planet, we specialize in helping construction companies like yours with SEO and other digital marketing tools to build their online presence and thrive.
Think of a homeowner in your area searching for “the best construction company near me” or “top-rated contractors in [your city].” If your company’s website doesn’t pop up at the top of those searches, you could be missing out on valuable business.
Our SEO services ensure that your construction company ranks higher on search engines and appears at the top of those search results, making it easy for potential clients to find you.
Whether you specialize in residential projects or commercial builds, we help you become the go-to choice in your area.
In construction, reputation is everything. Homeowners and businesses want to hire contractors who are reliable and credible. We help establish your authority in the industry.
How? With positive reviews, high search rankings, and a professional online appearance that signals to potential clients that you are a reliable partner for their construction needs.
We know how to attract the right users to your website. Our targeted SEO strategies focus on promoting your construction services effectively.
By using specific keywords related to your niche—like “residential construction,” “commercial renovations,” “green building,” or “Best house remodelers near me”—we ensure that your website attracts the right audience, leading to higher conversion rates.
Ultimately, our goal is to turn website visitors into clients. Marketing Planet will help you land more construction jobs with a stronger online presence, enhanced credibility, and focused traffic.
We begin by conducting a thorough SEO audit of your current online presence (website, GMB, social media, etc.). Then, we will analyze the strengths and weaknesses and identify areas for improvement.
Like every good structure, this process needs a comprehensive assessment that forms the foundation of our strategy.
Once we’ve gathered our insights, we develop a customized SEO strategy tailored specifically to your construction company’s needs.
We consider your business goals, target audience, and local market dynamics to make sure that our approach is perfectly aligned with your vision.
Now, it’s time to pick up the hammers! Our professional team of rank-builders works to optimize your website, create engaging content, and improve your online profiles.
You will be the project supervisor for this journey. We will keep you informed about the progress with regular daily, weekly, and monthly reports.
These comprehensive reports showcase improvements in visibility and highlight increased visitor engagement on pages that can convert potential clients. This ongoing communication allows us to refine our strategies for even better results.
Local Keyword Optimization
One of the most effective strategies we employ is local keyword optimization. We research the keywords that potential clients in your area are searching for, such as “laneway home builders in [your city]” or “commercial contractors near me.”
By incorporating specific keywords into your website content, we improve your chances of ranking higher in local search results.
Google My Business Optimization
We create and optimize a Google My Business profile for every area your construction company is active in. We help you set up and optimize your profile for your offered services and make sure it is accurate and engaging.
An accurate GMB profile not only improves your search visibility but also encourages clients to reach out and leave reviews.
Backlink Building
Backlinks (referral links from other websites) are crucial for enhancing your website’s authority. We focus on creating relationships with relevant websites in the construction industry, such as local trade associations, suppliers, and industry blogs.
Then, we will establish high-quality backlinks to signal your site’s credibility, which can improve your rankings.
Mobile Optimization
Almost everyone is using smartphones to search for services. Search engines know this and demand websites to be mobile-optimized. We will ensure that your building company’s site is responsive, loads quickly, and provides a seamless experience for users on any device.
On-Page SEO
With on-page SEO, we focus on optimizing the content on your website itself. We create helpful, informative, and engaging content that resolves your potential clients’ pain points.
This strategy will establish your construction company’s authority in the field, making visitors more likely to choose you for their construction projects.
Social Media Engagement
Social media is perfect for building; Building a community around your brand! Marketing Planet’s professional social media marketers will help you engage with current and potential clients on all platforms.
Chat with us now for instant assistance from our expert team.
Construction SEO refers to optimizing a construction company’s website so it ranks higher in search engine results pages (SERPs).
Definitely! Your company will have the chance to compete locally for potential clients who are looking for the nearest and most trustworthy contractors in their area.
While it is possible, you have to know that SEO requires time, expertise, and ongoing effort to be truly effective. Partnering with an SEO agency can save you significant time and yield better results.
All Marketing Planet SEO packages include: A digital competitive analysis, website content and code optimization and creation, local SEO, data measurement and analytics reporting, ongoing tracking and optimization of your SEO and marketing campaign.
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