Green Path SEO Case Study

Green Path Contracting Ltd, a construction company based in West Vancouver, BC, Canada, has a philosophy rooted in precision, reliability, and exceptional craftsmanship. Led by a team of educated and experienced professionals, they aim to build lasting relationships with clients.

Green Path Plan

Challenges

Green Path faced several issues:

Not a super informative Website Design
Not a single ranked keyword for a business
Lack of Search Engine presence
Lack of social media presence.

Goals

The primary objectives were:

To rank for key industry-specific keywords.
Generate traffic from social media and organic searches on Google & Bing
Implement comprehensive SEO strategies.
Present content and pages with correct intent to users.

Strategy

Our SEO strategy was multifaceted and dynamic, focusing on:

Keyword Research and Authority
On-Page Optimization
Content Strategy
Technical SEO
Local SEO Enhancement
Link Building

Green Path SEO Strategy

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Keyword Research and Authority

Identifying high-traffic, industry-relevant keywords. Establishing Green Path's authority through targeted content strategies, improving domain relevance for construction and renovation topics.

On-Page Optimization

Rigorous optimization of meta tags, headers, and image alt attributes, aligning them with strategic keywords to elevate relevance and search visibility.

Content Strategy

Developing a content calendar focused on construction insights and home renovation tips, fostering a knowledgeable community. Implementing Natural Language Processing (NLP) techniques to refine content, ensuring it's engaging and relevant to Canadian homeowners.

Technical SEO

Enhancing the website's technical setup, focusing on site speed, mobile responsiveness, and resolving technical issues that could impede search engine crawling and indexing.

Local SEO Enhancement

Aligning content and keyword strategies with the Canadian construction market for better local search visibility. Utilizing Google My Business optimizations to strengthen Green Path's local presence.

Link Building

Building connections with authoritative construction, home improvement, and local business websites to create a strong backlink profile, solidifying Green Path's online authority

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Execution

The rollout was systematic:

Google Discover Visibility

Utilized data-driven insights to notably boost Green Path’s visibility in Google Discover, ensuring content resonates with user interests and the Canadian construction market.

Organic Keywords Enhancement

Our efforts were concentrated on enhancing the volume and quality of organic keywords, resulting in a broader reach and higher rankings in search results.

Optimizing for 'People Also Ask'

Leveraged the growing importance of ‘People Also Ask’ sections by optimizing for question-based queries, enhancing visibility in these SERP features.

Organic Traffic Growth

Adopted a comprehensive strategy to enhance both the quality and reach of the website’s content, aiming to increase organic traffic significantly.

Search Console Success

A strategic push in the Search Console was key to achieving a remarkable increase in clicks and impressions, demonstrating our commitment to enhancing visibility and engagement for Green Path.

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Results of Green Path SEO

Organic Search

Marketing Planet is thrilled to highlight the significant growth in search traffic for Green Path, as vividly illustrated in our Search Console graph. Our bespoke SEO strategies have delivered exceptional results, marked by a substantial increase in clicks and impressions. This surge is a clear testament to our effective optimization and precise keyword targeting, which have greatly expanded Green Path’s digital footprint. We are excited to showcase these compelling results, reflecting our SEO expertise and the impactful outcomes achieved during our partnership period.

SEMrush

In our dedicated pursuit of exceptional SEO outcomes, Marketing Planet has notably enhanced the organic traffic for Green Path. The SEMrush graph vividly demonstrates a strong upward trend in organic traffic, a direct consequence of our strategic optimizations and focused content marketing initiatives. Concentrating on high-quality, pertinent content and intelligent keyword targeting, we’ve significantly boosted the organic user flow to Green Path’s website. This consistent growth in organic traffic highlights our capability to not only meet but surpass our digital marketing goals. Accompanying this description is a graphical depiction of the rise in keyword rankings as seen on SEMrush.

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Conclusion

The SEO campaign for Green Path has emerged as a pivotal element in their business model, greatly influencing their market position and expansion of their customer base. This endeavor has set a solid digital foundation, positioning Green Path to flourish in the evolving landscape of the construction industry in Canada.

Hear what our clients have to say about our exceptional services.

What do Our Clients Say?

Alex Rezaei

23:09 07 Mar 24

As the owner of Greenpath Contracting, I've experienced first-hand the exceptional service provided by Marketing Planet. Sam and his team has not only transformed our website with outstanding design, content, and graphics but also significantly increased our traffic and lead generation in just a few months. Their expertise and dedication have surpassed our expectations, making a noticeable difference in our business. I highly recommend Marketing Planet to anyone looking to enhance their digital marketing outcomes.

mehrsa raeiszadeh

19:29 26 Jan 24

Working with Sam and the Marketing Planet team has been a transformative experience for MINTLIST. With an ambitious budget of over $25K dedicated to SEO, Google Ads, and Social media Ads, their expertise not only met but exceeded our expectations. The strategic insights and tailored approach significantly boosted our organic traffic and maximized our ad spend efficiency. Sam's commitment to transparency and proactive communication made this partnership not only productive but also incredibly valuable. I wholeheartedly recommend Marketing Planet to anyone looking to make a substantial impact in their online marketing endeavors.

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00:27 16 Dec 23

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12:50 14 Dec 23

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22:32 12 Dec 23

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22:54 11 Dec 23

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09:28 11 Dec 23

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21:14 09 Dec 23

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Shervino T

17:45 01 Dec 23

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